WHY

AXLE GROUP

Axles serve to transmit driving torque to the wheels, as well as to maintain the position of the wheels relative to each other and to the vehicle body.

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The axle of a vehicle can be simple and understated, or shiny and flashy. Either way, its job is connect the car to the wheels and help keep the car in motion. Marketing is not much different. Shiny or simple, it should be the connector to keep things in motion. 

And for all you true car enthusiasts out there, or AWD/4WD drivers, Axle Group Marketing was a bit catchier than Transfer Case Group Marketing!

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